Central Lechera Asturiana es elegida “Superbrands” en España
La marca Central Lechera Asturiana ha alcanzado la denominación de “Superbrands” entre más de 1.500 enseñas registradas en España.
Con presencia en más de 80 países, Superbrands es la principal autoridad mundial independiente en el campo del “branding” y el Marketing de Marcas, con lo que el sello “Superbrands” es sinónimo de “Marca de Excelencia”. Su principal objetivo es destacar aquellas marcas que alcanzan una posición de prestigio dentro de su mercado, ofreciendo garantías significativas con respecto a su competencia.
Entre los criterios considerados en la selección, están el liderazgo de la marca, su permanencia y trayectoria en el mercado, la percepción positiva que de ella tengan los consumidores, así como la fidelidad y aceptación que en éstos encuentre. Criterios todos ellos valorados por más de 3.000 consumidores particulares y un Consejo de Expertos, formado por profesionales pertenecientes al mundo de la comunicación y el marketing.
La innovación y la calidad han sido dos constantes en la historia de Central Lechera Asturiana, líder en producto y en funcionalidad sin olvidar nunca sus pilares básicos: origen, naturalidad, honestidad, saber hacer y compromiso. Como compañía innovadora, su objetivo es proporcionar a los consumidores un amplio surtido lácteo ofreciendo productos que combinan naturalidad, funcionalidad y salud con el sabor.
Este espíritu innovador también se ha visto reflejado en los envases, que combinan la sostenibilidad del cartón con la manejabilidad del plástico, permitiendo mayor facilidad de vertido, mejor agarre y cierre hermético. Una exclusiva mundial diseñada conjuntamente con Tetra Pak.
Junto a Central Lechera Asturiana, también han obtenido la distinción como Superbrands marcas tan reconocidas como Bimbo, Coca Cola, Google, Protos, Repsol, Vueling o VISA.
El precio medio calculado para las entregas de leche en noviembre de 2011 es de 35,59 € por 100 kg de leche estándar. Esto supone un incremento del 6,1% em comparación con el de noviembre de 2010 (+2,03 €).
Los precios en noviembre fueron similares a los de octubre de ese mismo año. 
La producción de leche en los 23 principales estados durante el mes de noviembre llegó a 6,67 millones de Tn, un 2,2% más que en noviembre de 2010. 
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